We think of ourselves as Chai evangelists, such is our obsession with the beverage. For the experience of Chai goes beyond the beverage. It's about bonding with family and friends. It's about conversations. It's about taking a break from the hustle and bustle of Indian life.

We aim to spread the word zealously to the four corners of the globe. And leverage the Indian diaspora abroad to make Chai a household name everywhere. We also aim to leverage the Chai cultures that exist in other parts of the world.And in the process garner a better market share. There's no time like now to take the Chai culture abroad. Because India is on centre stage now. And everyone's eyes are focused here.

Always delight the customer. Have the passion to excel. Be result-oriented. Lead through innovation. Think big. Act with integrity.