India is a country of diversity. It is a kaleidoscope of colours, tastes, cultures and people. It is also a country where ancient traditions coexist seamlessly with modern life. Over 110 years of experience has provided us with a great deal of understanding of the market, the people, their tastes and the environment. We have used this knowledge in creating innovative solutions that leverage the strengths of the Indian environment.

When faced with the lack of media penetration in the rural markets, we created the fastest growing tea brand in India through a whole new channel of “communication agents”.

When faced with milk shortages in rural areas, we created special flavored teas like rose and chocolate that masks the taste of powdered milk and became best sellers in the market.

Our 5-tea blend was one of the first teas that targeted a new segment of affluent “dust tea” users.

Whether it is our unique blends of ChaiTime that combine the best of Indian teas and spices or our first of its kind SMS based sales reporting systems, we are always connected to the Indian realities and never miss an opportunity to use it to our advantage.