A strong presence in the top cities of India. This was made possible through the modern trade outlets. Not just in the metros, but in other big cities as well.

A unique rural distribution system. We've employed local youth from villages, who know each member of the village personally, to communicate the efficacy of the brand. It's another instance of our in-depth understanding of the Indian market.

Chain of retail outlets. These 14 outlets and growing provide us with unparalleled insights into consumer behaviour. And allow us to spot trends in the market.

Chemists and health food stores: We've enlisted the aid of chemists and health food stores, leveraging the strengths of our pharmaceutical division, to bring unique products with health benefits.

Expanding our distribution network worldwide: Thanks to our key partnerships and alliances, we are taking chai to the four corners of the world.